Veeva Align customers cut time to create territory alignments by 75%
MADRID--(BUSINESS WIRE)--
Today at Veeva
European Commercial & Medical Summit, one of the largest life
sciences events for commercial and medical affairs professionals in
Europe, Veeva
Systems (NYSE:VEEV) announced that four of the top 20 pharmaceutical
companies have adopted Veeva
Align across various regions to perform fast, accurate territory
alignments. Veeva also launched new target planning capabilities in
Veeva Align to simplify the creation of multichannel cycle plans and
deliver them in Veeva
CRM, helping sales operations more efficiently drive execution
across the right mix of channels.
Companies such as Astellas use Veeva Align to significantly reduce time
to create alignments. “Operating with greater agility is a key principle
for Astellas,” said Ian Knowlton, senior director, head of CRM,
Astellas, a leading global pharmaceutical company. “Veeva Align allows
us to make major changes to sales force territories faster and more
precisely. Alignments that used to take five days now take as little as
a few minutes.”
Organizations typically rely on spreadsheets, multiple systems, or
third-party vendors to support territory alignments, which are often a
time-consuming, costly administrative burden. As a result, sales
operations struggles to keep pace with customer changes and assign the
right field resources to the right physicians.
Veeva Align helps companies deliver the right alignments faster. On
average, Veeva Align customers decreased time to create territory
alignments by 75% and saw a tenfold reduction in process steps.
Integration with Veeva CRM eliminates handoffs and enables seamless
field collaboration. Field reps can provide feedback right in Veeva CRM,
allowing sales operations to improve accuracy and more quickly optimize
territory alignments.
To help life sciences companies transform their customer engagement
across multiple channels, Veeva announced new target planning
capabilities in Veeva Align to simplify multichannel cycle planning.
Sales operations can set activity goals using criteria such as customer
segmentation and sales history, prioritize customer targets, generate
multichannel cycle plans, and deliver them directly into Veeva CRM for
the field to execute. This makes planning easier and more efficient as
companies expand their customer engagement across various channels.
“Veeva Align gives sales operations full control of their multichannel
activity planning,” said Jan van den Burg, Veeva vice president of
commercial strategy in Europe. “For the first time, companies can align
and target their customers in a single application to close the gap
between their sales strategy and execution and more quickly respond to
the needs of the business.”
To learn more about how customers are performing faster, more accurate
territory alignments with Veeva Align, join Astellas for their session
today at Veeva European Commercial & Medical Summit at 2:30 p.m. and
AbbVie at 4:20 p.m.
In other news today, Veeva also announced Veeva
CRM Engage Webinar, the first purpose-built application to manage
compliant virtual events in the life sciences industry, and Veeva
Vault PromoMats Brand Portal, a new digital asset management
capability that makes it simple for brand managers to create portals and
organize and showcase content within Veeva
Vault PromoMats. Read the Veeva
CRM Engage Webinar news and the Vault
PromoMats Brand Portal news to learn more.
Veeva European Commercial & Medical Summit is one of the industry’s
largest European events dedicated to commercial and medical solutions
for life sciences. This year more than 800 life sciences professionals
and industry experts will participate in the two-day conference to
learn, connect, and share valuable insight on industry trends and best
practices.
Additional Information
For more on Veeva Align, visit: veeva.com/eu/Align
Connect
with Veeva on LinkedIn: linkedin.com/company/veeva-systems
Follow
@Veeva_EU on Twitter: twitter.com/veeva_eu
Like
Veeva on Facebook: facebook.com/veevasystems
About Veeva Systems
Veeva Systems Inc. is a leader in cloud-based software for the global
life sciences industry. Committed to innovation, product excellence, and
customer success, Veeva has more than 550 customers, ranging from the
world's largest pharmaceutical companies to emerging biotechs. Veeva is
headquartered in the San Francisco Bay Area, with offices in Europe,
Asia, and Latin America. For more information, visit www.veeva.com/eu.
Forward-looking Statements
This release contains forward-looking statements, including the market
demand for and acceptance of Veeva’s products and services, the results
from use of Veeva’s products and services, and general business
conditions, particularly in the life sciences industry. Any
forward-looking statements contained in this press release are based
upon Veeva’s historical performance and its current plans, estimates,
and expectations, and are not a representation that such plans,
estimates, or expectations will be achieved. These forward-looking
statements represent Veeva’s expectations as of the date of this press
announcement. Subsequent events may cause these expectations to change,
and Veeva disclaims any obligation to update the forward-looking
statements in the future. These forward-looking statements are subject
to known and unknown risks and uncertainties that may cause actual
results to differ materially. Additional risks and uncertainties that
could affect Veeva’s financial results are included under the captions,
“Risk Factors” and “Management’s Discussion and Analysis of Financial
Condition and Results of Operations” in the company’s filing on Form
10-Q for the period ended 31 July, 2017. This is available on the
company’s website at veeva.com
under the Investors section and on the SEC’s website at sec.gov.
Further information on potential risks that could affect actual results
will be included in other filings Veeva makes with the SEC from time to
time.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171128006544/en/
Source: Veeva Systems Inc.