PLEASANTON, Calif.--(BUSINESS WIRE)--
Veeva Systems Inc. today announced that Veeva
OpenData is now available in all top five markets in Europe – the
UK, France, Germany, Italy, and Spain. Veeva OpenData provides customer
reference data and services for the life sciences industry and delivers
millions of comprehensive healthcare professional (HCP), healthcare
organization (HCO), and affiliations profiles with consistent standards
of quality. It offers simple pricing and eliminates complex and
restrictive three-party agreements that limit usage and access to
customer data.
The need for accurate, high-quality data has never been greater in
Europe. According to the Veeva 2015 European
Life Sciences Industry Survey on Customer Data, 83% of respondents
report that the quality of their customer data is a significant
challenge. Although 89% of life sciences companies report that improving
customer data is a top priority, only 12% believe that their current
providers have solutions capable of meeting this challenge.
Localized in response to growing demand in major European markets, Veeva
OpenData enables companies to access best-in-class data and ensures that
interactions with customers are always personalized and based on
trustworthy, up-to-date information, whatever channel is used. It also
helps companies to accurately track and report aggregate spend, enabling
adherence to local compliance regulations in every market.
With the January 2016 European Federation of Pharmaceutical Industries
and Associations’ (EFPIA’s) payment disclosure deadline now imminent,
the need for consistent, cross-border customer data is vital. Yet, only
39% of companies surveyed definitively report that their customer data
allows them to accurately track or aggregate spend at the HCP level.
Only 29% have data that fully allows them to manage HCP engagement
activity across regional or country borders.
“Veeva is revolutionizing the way in which life sciences companies in
Europe communicate with their customers,” said Guillaume Roussel,
director of strategy for Veeva OpenData in Europe. “Our innovative
approach to data makes comprehensive customer records fully accessible
across the organization, while ensuring that compliance with local
regulations is as easy as possible. Veeva’s unique “all-in” pricing
approach also keeps costs low and predictable, which means that
commercial teams can more accurately budget expenditure.”
In addition, the Veeva
OpenData Partner Program makes it easy for companies to access and
maximize their customer data through Veeva’s growing partner ecosystem.
This includes Axtria, BMI SYSTEM, Crossix Solutions, Decision Resources
Group, HighPoint, LiquidHub, OpenQ, Symphony Health Solutions, Qlik, and
Zephyr Health.
In addition to the top five European markets, Veeva OpenData is
available today in the U.S., Australia, and China. Availability is
planned in other Western European markets over the coming months, with
additional major countries planned for 2016.
Additional Information
For more on Veeva OpenData, please visit: veeva.com/opendata
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About Veeva Systems
Veeva Systems Inc. is a leader in cloud-based software for the global
life sciences industry. Committed to innovation, product excellence, and
customer success, Veeva has more than 300 customers, ranging from the
world’s largest pharmaceutical companies to emerging biotechs. Veeva is
headquartered in the San Francisco Bay Area, with offices in Europe,
Asia, and Latin America. For more information, visit www.veeva.com.
Forward-looking Statements
This release contains forward-looking statements, including the market
demand for and acceptance of Veeva’s products and services, the results
from use of Veeva’s products and services, and general business
conditions, particularly in the life sciences industry. Any
forward-looking statements contained in this press release are based
upon Veeva’s historical performance and its current plans, estimates,
and expectations, and are not a representation that such plans,
estimates, or expectations will be achieved. These forward-looking
statements represent Veeva’s expectations as of the date of this press
announcement. Subsequent events may cause these expectations to change,
and Veeva disclaims any obligation to update the forward-looking
statements in the future. These forward-looking statements are subject
to known and unknown risks and uncertainties that may cause actual
results to differ materially. Additional risks and uncertainties that
could affect Veeva’s financial results are included under the captions,
“Risk Factors” and “Management’s Discussion and Analysis of Financial
Condition and Results of Operations” in the company’s filing on Form
10-Q for the period ended July 31, 2015. This is available on the
company’s website at http://www.veeva.com/
under the Investors section and on the SEC’s website at http://www.sec.gov/.
Further information on potential risks that could affect actual results
will be included in other filings Veeva makes with the SEC from time to
time.

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Source: Veeva Systems Inc.