Predictive analytics solution leverages cross-channel insights for
faster, coordinated decision-making
PLEASANTON, Calif.--(BUSINESS WIRE)--
Unveiled in June during Veeva Systems’ 2015 Commercial Summit, Veeva
CRM Suggestions is now available to life sciences companies
worldwide. Veeva CRM Suggestions leverages the power of data science to
correlate large quantities of data with actual customer behaviors to
recommend next best actions to take across which channels. Customer
interactions grow increasingly more relevant and tailored to their
individual needs. As part of Veeva CRM, the recommendations feed
directly into sales reps' natural workflow, where and when they need it
most. All Veeva CRM customers automatically receive the new capability
in the latest Veeva CRM release.
Most life sciences sales teams today can tap volumes of healthcare
professional data – from digital behaviors and channel preferences to
feedback on products and messaging. However, integrating, organizing,
and interpreting the flood of information to glean actionable business
insights is a significant challenge. The amount of raw data is
overwhelming and difficult to make actionable. Further, a rising number
of different stakeholders at customer organizations (i.e., healthcare
systems and integrated delivery networks), plus the proliferating
channels to engage them have resulted in an incredibly complex sales
landscape.
Veeva CRM Suggestions cuts through this complexity to deliver clear
recommendations to reps on the best messages, actions, and channels for
greater sales effectiveness. The interactive Veeva CRM Suggestions
Dashboard puts these suggestions at reps’ fingertips to take immediate
action or provide feedback to create a continuous learning loop and
improve future suggestions. Joe Horvat, vice president of national
sales, US oncology at EMD Serono, commented, “Veeva CRM Suggestions
gives us a new way to better understand, learn from, and act on the
feedback we are receiving from our customers through our sales team.”
“In the year ahead, companies that use data to direct the right actions
across sales, marketing, and medical will have a competitive advantage,”
said Paul Shawah, vice president of product marketing at Veeva. “Veeva
CRM Suggestions makes sense of the data companies already have and puts
it directly where field teams can use it for greater impact, call after
call.”
Veeva CRM Suggestions is powered by data science, which mines volumes of
data and uses predictive and adaptive analytics to make recommendations
and learn from subsequent actions and feedback. Also, with the Veeva
Data Science Connector, companies have the flexibility to use the data
science technology of their choice or internal solutions quickly and
easily. An ecosystem of data science partners – including ZS Associates,
Aktana, Axtria, and Zephyr Health – makes it simple to get started.
Additional Information
For more on Veeva CRM Suggestions, visit: veeva.com/crm/
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About Veeva Systems
Veeva Systems Inc. is a leader in cloud-based software for the global
life sciences industry. Committed to innovation, product excellence, and
customer success, Veeva has more than 375 customers, ranging from the
world's largest pharmaceutical companies to emerging biotechs. Veeva is
headquartered in the San Francisco Bay Area, with offices in Europe,
Asia, and Latin America. For more information, visit www.veeva.com.
Forward-looking Statements
This release contains forward-looking statements, including the market
demand for and acceptance of Veeva’s products and services, the results
from use of Veeva’s products and services, and general business
conditions, particularly in the life sciences industry. Any
forward-looking statements contained in this press release are based
upon Veeva’s historical performance and its current plans, estimates,
and expectations, and are not a representation that such plans,
estimates, or expectations will be achieved. These forward-looking
statements represent Veeva’s expectations as of the date of this press
announcement. Subsequent events may cause these expectations to change,
and Veeva disclaims any obligation to update the forward-looking
statements in the future. These forward-looking statements are subject
to known and unknown risks and uncertainties that may cause actual
results to differ materially. Additional risks and uncertainties that
could affect Veeva’s financial results are included under the captions,
“Risk Factors” and “Management’s Discussion and Analysis of Financial
Condition and Results of Operations” in the company’s filing on Form
10-Q for the period ended July 31, 2015. This is available on the
company’s website at http://www.veeva.com
under the Investors section and on the SEC’s website at www.sec.gov.
Further information on potential risks that could affect actual results
will be included in other filings Veeva makes with the SEC from time to
time.
® 2015 Veeva Systems Inc. All rights reserved. Veeva and the Veeva logo
are trademarks of Veeva Systems Inc. Veeva Systems Inc. owns other
registered and unregistered trademarks.
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Source: Veeva Systems Inc.