PLEASANTON, Calif.--(BUSINESS WIRE)--
In 2014, Keryx Biopharmaceuticals needed to quickly build a commercial
foundation for product sales and marketing to support its first
FDA-approved product, Auryxia™ (ferric citrate). Keryx required a
best-of-breed solution that would enable business agility and continuous
improvement, plus easily accommodate change and rapid growth. Keryx
found it in Veeva Commercial Cloud – a single solution that brings
together customer data, multichannel interactions, and compliant content
for a fully orchestrated customer experience. At launch, Keryx was ready
with Veeva Commercial Cloud, including Veeva CRM, Veeva CRM Approved
Email, and closed loop marketing (CLM); Veeva Vault PromoMats for
promotional materials management; and Veeva Network customer master.
“We have adopted a holistic, customer-centric strategy by implementing a
cloud platform that enables information sharing between sales and
marketing. With Veeva as our foundation, we can develop relevant
multichannel programs that allow us to engage with customers on their
terms,” said Keryx Vice President of Marketing and Operations
Abraham
Ceesay
.
Keryx started product commercialization planning with a blank slate and
a simple goal: to best enable its field teams and provide a
differentiated customer experience. Keryx Director of Commercial
Operations
Matt Nestor
knew that establishing its commercial operations
in the cloud would meet Keryx’s immediate needs cost effectively while
supporting its customer interaction goals.
“Freed from the burden of legacy systems, we were able to quickly set up
our commercial infrastructure the right way, the first time, with input
and ownership from sales and marketing,” said Nestor. “Veeva Commercial
Cloud gives us a complete solution for data, content management, and
multichannel CRM – key to more agile, efficient, and effective
commercialization.”
Veeva CRM, Veeva Commercial Cloud’s flagship application, provides Keryx
the advantage of a proven, life sciences-specific solution, making it
quick to implement and easy to use. It brings all customer interactions
across channels together with Veeva CRM Approved Email for compliant
email communications and Veeva CLM for field detailing, providing
commercial teams with deeper insights into the business. All channels
are supported by Vault PromoMats, the company’s solution for promotional
materials management, enabling immediate distribution of approved,
compliant content to the field force.
“With Veeva CRM, our sales teams can hold an ongoing conversation with
the customer in person and continue the interaction through email, in a
compliant manner, while meeting customers’ needs for information.
Approved Email with content direct from Vault PromoMats allows reps to
follow up on conversations or start new ones using the latest materials
without compliance risk. And, Veeva CLM feeds insights from the field
directly to marketing, and vice versa, for harmonized, more successful
selling,” said Nestor. “Having a complete view of the customer’s
experience with the rep – including pre-call, in-call, and post-call
activities – in a single solution enables us to create a premier sales
force that’s laser-focused on customer needs.”
Keryx brand teams are leveraging Veeva Commercial Cloud in other ways,
too, such as fast-tracking approvals of its new launch campaign with
Vault PromoMats. Keryx can now speed the creation, MLR review,
distribution, and withdrawal of marketing materials.
Keryx also benefits from complete, always up-to-date customer data with
Veeva Network. The company receives the latest healthcare professional
(HCP), healthcare organization (HCO), and affiliations data directly
from Veeva Network for accurate customer profiles generated from
authoritative industry sources worldwide. The data also improves over
time as users in the field continuously contribute updates through Veeva
CRM that are independently verified by data stewards.
Keryx chose Veeva Commercial Cloud not only for the best-in-class master
data management, content management, and CRM capabilities, but also for
the enhanced value it provides as a whole. Eliminating the barriers
between sales and marketing, Veeva Commercial Cloud delivers a full view
of the customer and enables Keryx to synchronize communications across
channels to maximize impact and optimize resources. Keryx can change and
scale the solution as needed so commercial teams remain agile and are
always working on the latest innovations. “We are making it easy for our
customers to innovate by creating the very best applications for their
key commercial functions, all seamlessly connected in the cloud,”
explained
Paul Shawah
, vice president of product marketing at Veeva.
Additional Information:
• For more information on Veeva Commercial Cloud, please visit: www.veeva.com/commercial-solutions
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About Veeva Systems
Veeva Systems Inc. is a leader in cloud-based software for the global
life sciences industry. Committed to innovation, product excellence, and
customer success, Veeva has more than 200 customers, ranging from the
world's largest pharmaceutical companies to emerging biotechs. Veeva is
headquartered in the San Francisco Bay Area, with offices in Europe,
Asia, and Latin America. For more information, visit www.veeva.com.
Forward-looking Statements
This release contains forward-looking statements, including statements
regarding benefits from the use of Veeva's solutions, demand for Veeva’s
solutions, and general business conditions. Any forward-looking
statements contained in this press release are based upon Veeva's
historical performance and its current plans, estimates and expectations
and are not a representation that such plans, estimates, or expectations
will be achieved. These forward-looking statements represent Veeva's
expectations as of the date of this press announcement. Subsequent
events may cause these expectations to change, and Veeva disclaims any
obligation to update the forward-looking statements in the future. These
forward-looking statements are subject to known and unknown risks and
uncertainties that may cause actual results to differ materially.
Additional risks and uncertainties that could affect Veeva’s financial
results are included under the captions “Risk Factors” and “Management’s
Discussion and Analysis of Financial Condition and Results of
Operations,” in the company’s filing on Form 10-Q for the period ended
July 31, 2014, which is available on the company’s website at www.veeva.com
under the Investors section and on the SEC’s website at www.sec.gov.
Further information on potential risks that could affect actual results
will be included in other filings Veeva makes with the SEC from time to
time.
Source: Veeva Systems Inc.