New Veeva CRM capability to transform how life sciences engages
customers
Veeva Data Science Partner Program also announced, leaders ZS
Associates and Aktana join
PHILADELPHIA--(BUSINESS WIRE)--
Veeva Systems introduces a game-changing CRM capability to improve sales
productivity. With planned availability this Fall, Veeva CRM Suggestions
leverages the power of data science to deliver a better, more
coordinated customer experience by offering recommendations on the best
action and right channel for that next customer interaction. Veeva
unveiled its new CRM Suggestions functionality at the company’s 2015
Customer Summit in Philadelphia, where nearly 1,000 industry leaders
convened today. All Veeva CRM customers will automatically receive Veeva
CRM Suggestions as part of the Fall Veeva CRM release.
The life science industry is awash with data. Integrating, organizing,
and interpreting the flood of information to glean actionable business
insights is a significant challenge. The volume of data is growing, as
are the increases in the different types of customer-facing roles at
life sciences firms. Add to that the rising number of stakeholders at
customer organizations and the proliferating channels to engage them and
the result is a sales landscape that has never been so complex.
Veeva CRM Suggestions cuts through this complexity to deliver clear
suggestions to reps on the best messages and channels for greater sales
effectiveness. Suggestions are provided directly in the reps’ workflow,
where and when they need it. The interactive Suggestions Dashboard gives
reps the opportunity to offer feedback on the recommendations to create
a continuous learning loop and improve future suggestions.
“Veeva CRM Suggestions is like having a strategic coach with your reps
all the time,” said Brian Longo, Veeva’s general manager of commercial
products. “Recommendations on the best actions and channels for each
customer enables every rep to be a top performer. And since
recommendations span various engagement channels, Veeva CRM Suggestions
accelerates the transition to a new multichannel model.”
Veeva CRM Suggestions is powered by data science, which mines volumes of
data and uses predictive and adaptive analytics to make recommendations
and learn from subsequent actions and feedback. With the Veeva Data
Science Connector, companies have the flexibility to use the data
science technology of their choice or internal solutions.
As part of today’s announcement, the company launched the Veeva Data
Science Partner program and the addition of leaders ZS Associates and
Aktana as its first partners. Data Science Partner solutions will be
pre-integrated to Veeva CRM Suggestions making it easy to get started.
Life sciences pioneers such as EMD Serono and Lundbeck are eager for new
ways to increase sales effectiveness. “We put the customer at the center
of all that we do,” said Joe Horvat, senior vice president of oncology
at EMD Serono. “We are always looking for solutions to improve
engagement and deepen our relationships. A product like Veeva CRM
Suggestions – built right into Veeva CRM and with the capacity to learn
from rep feedback – has tremendous potential to transform how the
industry engages customers.”
“Marketing and sales teams can have incredible volumes of data at their
disposal. A product that helps harness it all to take the best actions
and deliver the right message through the right channel could be a huge
benefit,” said Tim White, senior director and head of global customer
interaction management at Lundbeck. “A capability like Veeva CRM
Suggestions for more data driven customer outreach could significantly
accelerate the path toward true customer centricity.” Lundbeck is in the
process of implementing its global commercial infrastructure with Veeva
Commercial Cloud since last year.
Veeva CRM Suggestions continues Veeva’s track record of delivering
market-leading innovation and increasing value with each new release of
Veeva CRM. Keeping its customers a step ahead, the new capability taps
into the latest advancements in software. All Veeva CRM customers will
automatically receive Veeva CRM Suggestions as part of the November 2015
release of Veeva CRM.
The company also today announced two major new Veeva Commercial Cloud
products available this July, Veeva
Align and Veeva
CRM Events Management. Veeva Align is a global solution integrated
with Veeva CRM for faster, more accurate sales territory alignments.
Veeva CRM Events Management allows companies to better manage all events
in coordination with the field, and provides full visibility into
activities, speakers, attendees, and spend.
Additional Information:
• For more on Veeva CRM, please visit: veeva.com/crm
• Stay updated on the latest Veeva news on LinkedIn: www.linkedin.com/company/veeva-systems
• Follow @veevasystems on Twitter: www.twitter.com/veevasystems
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About Veeva Systems
Veeva Systems Inc. is a leader in cloud-based software for the global
life sciences industry. Committed to innovation, product excellence, and
customer success, Veeva has more than 275 customers, ranging from the
world's largest pharmaceutical companies to emerging biotechs. Veeva is
headquartered in the San Francisco Bay Area, with offices in Europe,
Asia, and Latin America. For more information, visit www.veeva.com.
Forward-looking Statements
This release contains forward-looking statements, including the future
availability of Veeva products and related third party integrations,
market demand for and acceptance of Veeva’s products and services, the
results from use of Veeva’s products and services, and general business
conditions, particularly in the life sciences industry. Any
forward-looking statements contained in this press release are based
upon Veeva’s historical performance and its current plans, estimates,
and expectations, and are not a representation that such plans,
estimates, or expectations will be achieved. These forward-looking
statements represent Veeva’s expectations as of the date of this press
announcement. Subsequent events may cause these expectations to change,
and Veeva disclaims any obligation to update the forward-looking
statements in the future. These forward-looking statements are subject
to known and unknown risks and uncertainties that may cause actual
results to differ materially. Additional risks and uncertainties that
could affect Veeva’s financial results are included under the captions,
“Risk Factors” and “Management’s Discussion and Analysis of Financial
Condition and Results of Operations” in the company’s filing on Form
10-Q for the period ended April 30, 2015. This is available on the
company’s website at www.veeva.com
under the Investors section and on the SEC’s website at www.sec.gov.
Further information on potential risks that could affect actual results
will be included in other filings Veeva makes with the SEC from time to
time.
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Source: Veeva Systems Inc.